Principles of Marketing
by Professor Adrian Palmer
ISBN 13: 9780198775515
Format: Paperback (664 pages) Publisher: Oxford University Press Published: 01 Aug 2000
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The Business and Marketing Environment
by Professor Adrian Palmer, Ian Worthington
ISBN 13: 9780077074425
Format: Hardcover (252 pages) Publisher: McGraw-Hill Publishing Co. Published: May 1992